Results

Evolving brands. Growing business.

“Cox Media Group has completely changed our presence in the market place. We never could have branded ourselves this well without all of your help. Because of the new strategy, we are now dominating the market.”

- CEO, Home Improvement Company

Growing your business is our business. Known for its trusted workforce, integrity and providing a truly unique home renovation experience, a home improvement company in a local Cox market turned to Cox Media Group to develop the image of the leading upscale company in the market. A diverse team of local Cox Media Group professionals developed a completely integrated marketing plan that leveraged the power of Cox’s local reach, relationships, and contacts. Marketing tactics included targeted radio spots, title sponsorship of a fundraising radio-thon for a children’s hospital, and prominent booth presence at the premier home remodeling trade show organized by the Cox No. 1 television station in the region, along with the title sponsorship of the show.

Cox Media Group also developed for the client new brand guidelines, including a new logo and strategic direct mail pieces that were targeted at prospects in the market and surrounding states. Results came quickly, as the home improvement company landed a very influential customer in the market after only one week of advertising. The phones have not stopped ringing since. For example, after one particular radio spot, the company booked 20 additional appointments.

Undeterred by the market, this company is now planning to maximize their newfound success by expanding into 20 additional markets across the U.S. over the next two years.