
![]() | Focused Approach Helps Restaurant Achieve Sales Goals And MoreThe Challenge Increase sales, acquire new customers through brand awareness and increase the frequency of their light and core users per store visits. The Resource Marketing strategy model sessions which helped uncover the right messaging and positioning for the client provided by Cox Media Group Atlanta Radio. The Idea The tactical offer produced record sales for Thursdays at many of the locations and they saw increases in lunch and dinner throughout the week. Atlanta locations year to date reported an overall sales increase of 8%. | |