The San Francisco-Oakland-San Jose DMA is the 6th largest TV market in the United States and spans across eleven counties stretching from the Napa Wine Country to the Silicon Valley. The market reaches 6.8 million people with an effective annual buying income of $82,113 – the highest in the country. Cox Media Group Bay Area’s flagship station, KTVU Channel 2, reaches 68% of the market in a given week or 1.7 million households (#1 in the market) and sister station TV36, 27% or 682,000 households.