El Paso, Texas is located at the western tip where Texas, New Mexico and Old Mexico meet. With a population of 620,447, El Paso, TX, is the 22nd largest city in the United States and the 6th largest city in Texas. Situated on the banks of the Rio Grande across from Ciudad Juarez, Chihuahua, Mexico, with a population of over 1.4 million people, it has been called the largest international metroplex in the world. There are four international ports of entry with Mexico in El Paso, accounting for more than 20 million northbound border crossings in 2007. El Paso was named 2010 All-America City by the National League of Cities. Forty miles to the west is Las Cruces, NM, the second largest city in New Mexico with a population of 93,570.

The El Paso, TX (Las Cruces, NM) DMA, spanning two states and 4 counties, is the #97 television DMA and the #16 Hispanic television DMA. The median age is 31.2. The median household income for El Paso, according to the 2008 American Community Survey (U.S. Census Bureau) is $36,485. El Paso, TX is home to Fort Bliss, the fastest-growing U.S. Army installation in the United States. Through various Army and Department of Defense initiatives, such as Base Realignment and Closure (BRAC), Fort Bliss in expected to grow significantly over the next several years. By 2013, there is an expected net gain of approximately 24,000 troops and as many as 50,000 or more family members. There will be additional gains in economic impact - over $3 billion in new property taxes, over $200 million in new sales taxes and 2,000 new jobs.