The Miami-Fort Lauderdale DMA includes Miami-Dade and Broward Counties and is commonly referred to as "South Florida."

With a total MSA population of over 3.5 million, our median age is 47 years-old and earns a median income of $43,650. Over 67% own their home and over 80% own at least one car. South Florida is 47% Hispanic, 32.7% White (non-Hispanic), and 20% Black. The median home price is $318,100.