Results

Radio

Salute to Hometown Heroes

Client: Northrop Grumman

Challenge: Creating community support and strengthening key client relationships that would support Northrop Grumman’s role in our local community.

Idea: Cox Media Group created the Salute to Hometown Heroes campaign integrating radio, event and digital to recognize local war heroes as well as award scholarship money to children of local military families. The campaign kicked off on Memorial Day and concluded on the 4th of July at Fireworks at the Fountain where Northrop Grumman hosted a Military VIP Viewing area and Northrop Grumman Executives recognized local military heroes from the main Bandshell stage.

Results: This campaign generated an overwhelming response & support from the community. Northrop Grumman’s key points of contact at both the United States Army and Navy acquisition units reached out to Lee Barnes, Corporate Lead Executive for Northrop Grumman, to personally thank him for investing in this campaign.

Careereoki

Client: Evok Advertising

Challenge: Creating a high profile promotion that would tie together two of their biggest accounts, Workforce Central Florida and Orange County Public Schools Technical division. They wanted to do something that would tie in to Workforce’s existing career fair…but really turn up the volume and create some buzz in the community.

Idea: Cox Media Group developed Careereoki integrating radio and digital to create a user generated video contest. Users were directed to the Power953.com website to submit videos telling us why they deserved a career makeover, vote on existing videos and learn more about the sponsors.

Results: Extensive media coverage on local and national TV, newspaper and internet generated the community buzz EVOK was hoping for and dozens of video submissions were received in the first few days of the promotion.

TV

Client: Insight Financial

Challenge: Generate measurable % increase in new members and brand awareness.

Idea: Incorporate “financial advice” into a TV/Web campaign to impact awareness and membership.

Results: An integrated Cox Media Group campaign that was projected to generate a 6.8% increase in new members by year-end. More than twice what they had hoped to achieve in 2009.

Client: Centex Homes

Challenge: Increase traffic to its seasonal promotion on its homepage.

Idea: Utilize a digital campaign to increase seasonal promotion awareness and site traffic.

Results: After running a campaign geared to the local CMG site, it became the 4th largest referring site beyond two real estate listings and its own site.  Unexpected results of an increase in employee moral as well as it generated an environment of excitement due to the advertising that impacted sales positively and overall customer service.