Marketing Strategy
We develop, execute and manage campaigns that achieve our clients' marketing goals.
Your business and your marketing challenges are unique, and we believe the process of solving those marketing challenges should be, too. Based on our initial analysis of your marketing challenges, we will recommend one or more of the following services to put your marketing on the right path and make the execution flawless.
Know Your Brand Position - The Marketing Strategy ModelThe Marketing Strategy Model is a five step process led by a trained Facilitator that will enable you to execute a well-targeted, cost-effective marketing campaign for your business. It's all about identifying your Significant, Unique and Credible difference. | ||
| Create Winning Ideas – Creative Problem SolvingOur Creative Problem Solving Process is a four step proven brainstorming method led by a trained Facilitator that will generate custom AND effective marketing ideas that will support and enhance your brand position. | |
| Know Your Customer – Market ResearchKnowing your CORE TARGET CONSUMER, the heavy user of your business’s product or service, plays an important role in making an emotional connection with them through marketing. Cox Media Group Orlando employs a variety of resources (Marshall Marketing, The Media Audit, Scarborough Research) that will help solve the mystery of your customer and advise you on how to act on the information. | |
| Additional ResourcesCMG Orlando offers our clients access to the expertise and services of our marketing partners, including the Center for Sales Strategy, Morrison and Abraham and Ekstein, Summers, Armburster and Company, and The Laredo Group. |
November 15, 2011
Last week, we looked at an iPhone ad from Amnesty International that turned the device’s ...
November 7, 2011
With Veterans Day (Nov. 11) approaching, cause-marketing campaigns tied in with supporting U.S. troops are ...
November 4, 2011
SNL Kagan and Senior Analyst Robin Flynn have produced a 2011 report on the Economics ...
October 26, 2011
In the face of a rapidly changing in-car landscape, broadcast radio dominates the choices for ...
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