97.1 The River Celebrated 11th Birthday with Steve Miller Band and Peter Frampton

ATLANTA – July 27, 2017 – Cox Media Group’s 97.1 The River (WSRV-FM/Atlanta), Atlanta’s Classic Hits, celebrated their 11th birthday with The River’s Rockin’ Birthday Bash on Sunday, July 16, 2017 at Verizon Amphitheatre in Alpharetta, GA with a concert from Steve Miller Band with Peter Frampton!

The venue was filled with nearly 6,000 fans who rocked the night away to a mix of deep cuts and hits from Steve Miller Band and Peter Frampton. The event was a party from start to finish, with an interactive photo booth, a private VIP section, and the opportunity for listeners to meet station personalities Steve Craig, Kaedy Kiely and English Nick at the live pre-show broadcast.

Chris Eagan, Director of Branding and Programming, said “The River listeners are fanatical about the music and this radio station! It was great to see thousands of classic rockers all in one place celebrating our birthday!  Looking forward to Birthday Bash 2018!”

The River’s Rockin’ Birthday Bash 2017 was presented by Gordo’s Cheese Dip, sponsored by LGE Community Credit Union and produced by Live Nation.

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, six daily newspapers and more than a dozen non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps – the country’s biggest television rep firm – Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.