ATLANTA – Oct. 10, 2017 – Vice President and General Manager Tim McVay named Beth Miller Walsh to be the next Director of Sales for Channel 2 WSB-TV, effective January 1, 2018. Miller Walsh will replace Debbie Denechaud, current Director of Sales, who retires at the end of the year.
“It is with great pleasure that I announce the promotion of Beth as the new director of sales for WSB-TV,” said McVay. “She joined the WSB-TV sales team in 2008 and had an impact from the beginning. She is a tireless worker, team player and polished veteran who has a calm demeanor and positive attitude.”
Over the last five years Miller Walsh has handled the majority of WSB-TV‘s national business as well as managing a team of local account executives.
“Beth has played a huge roll in the success of WSB-TV over the past 10 years,” added McVay. “She is an embodiment of Channel 2’s winning culture and puts the station, the team and our clients first in all of her decision-making.”
A graduate of the University of Georgia, Miller has 20 years in media sales including national rep firms and local TV stations and is skilled in the ever-changing world of digital sales.
Miller said, “I compete and prepare to win every day and I am privileged to do that alongside my WSB-TV colleagues. I’m looking forward to the challenges ahead and appreciate the company’s confidence in me to lead this fantastic sales force.”
About Channel 2 WSB-TV
The ABC Affiliate is part of Cox Media Group and ranks as Atlanta’s number one local television station. The station also operates its website, wsbtv.com, its mobile site, m.wsbtv.com, plus News, Weather, Wake-Up and Traffic Apps, airs BOUNCETV on its digital sub-channel 2.2, and LAFF on 2.3. WSB-TV also provides news, weather and traffic on WSB-TV’s Facebook page and on Twitter.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, seven daily newspapers and 11 non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps – the country’s biggest television rep firm – Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and nearly 15 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.