Channel 2 WSB-TV Launches Free Local iPhone Traffic App

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ATLANTA   Feb. 21, 2012 – WSB-TV Channel 2 and Beat the Traffic, a leading provider of real-time traffic information, have teamed up to launch the new wsbtv.com Traffic App, available for free in the iTunes App Store.

“The new app is loaded with useful tools for Atlanta drivers.” said Tim McVay, vice president and general manager of Channel 2 WSB-TV. “It gives you instant access to location-based, interactive traffic maps, current travel times, and traffic jam warnings to avoid delays.”

“Beat the Traffic provides the data powering Channel 2’s Triple Team Traffic coverage,” said Marian Pittman, station manager for Channel 2. “We use its mapping functions on-air, online and on mobile. The new app adds one touch access to real time traffic. Users of wsbtv.com Traffic app can report traffic information directly to each other and on the new wsbtv.com traffic webpage.”

“The wsbtv.com Traffic App delivers fast, accurate, traffic warnings and puts a network of traffic cameras at your fingertips,” said Mark Arum, triple team traffic reporter on Channel 2 Action News. “It adds one more way Channel 2 Action News and Triple Team Traffic keep you totally up to date with Atlanta’s ever changing traffic.”

“We are honored to deliver real-time traffic information on wsbtv.com and on Channel 2’s multiple platforms,” said Andre Gueziec, Beat the Traffic’s president and CEO. “This new app allows motorists to receive detailed traffic updates and warnings wherever and whenever they need it.”

The app can be downloaded for free. Just search for “wsbtv.com Traffic” in the iTunes App store.

About Channel 2 WSB-TV The ABC Affiliate is part of Cox Media Group and ranks as Atlanta’s number one local television station. The station also operates its website, wsbtv.com, its mobile site, wap.wsbtv.com, and airs MeTV on its digital channel 2.2.

About Cox Media Group
Cox Media Group, Inc. is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 85 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.  Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.   For more information about Cox Media Group, please check us out online at www.coxmediagroup.com

About Beat the Traffic
Based in Santa Clara, California, Beat the Traffic® is the fastest growing provider of vehicle traffic reporting solutions in North America. Over one million motorists throughout the U.S. and Canada have downloaded Beat the Traffic’s mobile applications, and the Beat the Traffic 3D system and software is currently used by dozens of television stations, cable providers, and newspaper groups for on-air, online and mobile traffic reports. Triangle Software LLC, the parent company of Beat the Traffic, is a National Science Foundation funded early innovator in traffic prediction and presentation science. Beat the Traffic technology is protected by U.S. Patents Nos. 6,989,765, 7,161,497, 7,221,287, 7,375,649, 7,508,321, 7,557,730, 7,610,145, 7,702,452 and 7,880,642 and other pending patents. For more information visit www.beatthetraffic.com or www.trianglesoftware.com; watch our videos at www.youtube.com/beatthetraffic; or follow us on Twitter at www.twitter.com/btt3d.