CHARLOTTE – Jan. 7, 2015 – Cox Media Group (CMG) Charlotte has named Michelle Harper as its new General Sales Manager (GSM) for WSOC-TV, effective immediately.
“Michelle was hired as the General Sales Manager for WAXN-TV, CMG Charlotte on March 21, 2011 and has done an outstanding job leading the TV64 sales team to new heights in both revenue development and revenue share growth,” said Joe Pomilla, CMG Charlotte’s VP & General Manager. “She is a proven leader and has developed strong business relationships with key clients in the Charlotte market. Michelle has also demonstrated her ability to collaborate with our leadership team to foster a positive culture of growth and development within our organization.”
Harper started her broadcast career at WTVD-TV in news, at the ABC O&O in the Raleigh-Durham market in 1985. She discovered her passion for broadcast sales and started her TV sales career in Charlotte, NC in 1989. Harper was a local account executive at WJZY and then joined WSOC-TV in the same capacity from 1993-1995 before moving to the national side of sales working at Seltel in Atlanta.
After gaining valuable experience as a local AE and as a national rep, she moved to Greensboro working at WXLV/WUPN the ABC/UPN affiliate being promoted from regional Account Executive to National Sales Manager. From August 2000-2004, Harper was hired as General Sales Manager for WTWB, the WB affiliate in Greensboro, NC and eventually made her way back to the ABC Owned, WTVD-TV as the National Sales Manager for seven years.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.