MIAMI – Feb. 20, 2014 – Cox Media Group (CMG) Miami is seeking talented and creative candidates for its open Program Director position at its new HITS 97-3 WFLC FM station.
The HITS 97-3 Program Director will be responsible for coaching and developing on-air talent, as well as creating and executing a strategy to develop Miami’s future No. 1 contemporary hits radio (CHR). This individual must have an intimate understanding of the brand’s diverse 18-34 life group and be able to focus our programming and design to that audience’s rapidly evolving desires and habits.
“HITS 97-3 was designed by engaging South Florida women to learn what they want in their radio station, and our goal is for the HITS 97-3 brand to become the No. 1 CHR in the Miami Metro,” said VP and Market Manager Rob Babin. “We are seeking a strong leader who has proven success in developing top talent, creating winning radio brands and collaborative leadership. The best individual for this role will have a strong digital and marketing track record.”
Babin added that at the core of this responsibility is the station’s on-air audio product, which is all about developing and growing on-air and morning show talent. This individual will be responsible for tailoring the station’s music playlist to the life group and keeping HITS 97-3 in its very specific music lane. Imaging is another key component of the HITS 97-3 recipe and this individual will be responsible for writing/designing fresh imaging on a weekly basis and working with the team to ensure the overall branding is on target.
For more information or to apply for this position, please e-mail resumes to Jeremy Rice, CMG CHR Format Leader, at firstname.lastname@example.org.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.