ORLANDO- June, 19 2014- Cox Media Group (CMG) has launched a new Alternative format in the Orlando Market located at 107.3 FM WCFB HD2. This new station, which launched today at 12 noon will feature 10,000 songs commercial free. The target audience is adults 18-34 and features today’s hottest Alternative artists such as Imagine Dragons, Lorde, Bastille, Black Keys and more. X107.3 will be the seventh radio station for the Orlando cluster including WDBO-FM, WDBO-AM, WWKA, WMMO, WCFB and WPYO.
The Cox Media Group Programming Strategic Team lead by VP of Programming, Steve Smith, format leaders, Jeremy Rice and Keith Hastings, and CMG Orlando Operations Manager Stevie DeMann–started following the alternative listening habits and became creative minds behind this new product. They recognized a growing new artist roster and new unique alternative sound developing that the audience was embracing with an immediate passion.
“It’s time for an Alt Revolution!” said DeMann, Operations Director for WPYO/WWKA/X107.3. “X107.3 will be reaching an audience of alternative music fans that no Orlando radio station was serving until now. It will also super-serve the new alternative music fan by focusing on acts like Grammy champions Imagine Dragons and Lorde. The station is establishing a modern music library that delves deep into acts like Bastille, The Black Keys, Muse, Awolnation, and Artic Monkeys. It’s been many years since traditional alternative radio landed on America’s radar. X107.3 is ready to invade Orlando radios and mobile devices with the new X107.3 App.”
CMG VP/ and Market Manager Susan Larkin said, “The Orlando community is ready and it’s the perfect time to hear X107.3 Orlando’s New Alternative. We will have the opportunity to introduce new artists and music, along with those that are familiar, over- the- air and digitally to an audience that we expect to be responsive and engaged.”
For live audio and video streaming of Orlando’s new alternative station, listeners can visit www.X1073orlando.com.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.