CMG Orlando Names Dawn Campbell as New Director of Branding and Programming for WCFB-FM



Thursday, August 25, 2016 — Cox Media Group (CMG) Orlando has named Dawn Campbell, as its new Director of Branding and Programming for STAR 94.5’s Today’s R&B and Throwbacks WCFB-FM effective Aug. 29. In this role, Campbell is responsible for coaching and developing on-air talent, as well as creating and executing a branding and programming strategy for CMG Orlando’s Urban Adult Contemporary Station. 

Stevie DeMann, Operations Director for WCFB-FM, WCFB-HD2, WPYO-FM, WWKA-FM, said, “I’ve had a front row seat to see Dawn grow through her entire career. Her passion, dedication, and knowledge of the brands she’s been able to touch is unmatched. I’m so excited for her personally and have all of the confidence in the world that she will be a great leader for the Star 94.5 brand and the staff.” 

Campbell just celebrated her 5th anniversary this month with the CMG Orlando Radio family as Music Director for WCFB-FM & WPYO-FM and Promotions Manager for WCFB-FM. Prior to her time spent at CMG, she was with CBS Orlando for 15 years. Her radio journey began when she was in high school. She started as a research/promotions assistant and within 2 years was promoted to Assistant Promotions Director for WJHM-FM. She spent most of her CBS career as the Music/Promotions Director for WJHM-FM. 

Campbell, originally from Chicago, moved to Orlando as a child and has been here with a strong presence ever since. 

“I am excited to step up and lead the great team at STAR 94.5!,” she said. “Our goals haven’t changed – we’ll remain focused on being a leader in our community, engaging our listeners wherever they are, and playing the best music daily for the adult urban audience. The leadership at Cox Media Group has been wonderful to me, and I would like to thank Bill Hendrich, Susan Larkin, Stevie DeMann, Steve Smith, and Tony Kidd for the opportunity to lead this heritage brand.”

About Cox Media Group 

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com