TULSA – April 10, 2014 – Cox Media Group (CMG) Tulsa Radio has launched Tulsa’s only classic rock station with the new 103.3 FM The Eagle.
CMG Tulsa’s KJSR is changing its target music product to better reflect the core Adult 25-54 demographics that advertisers want to reach. The New Eagle 103.3 also reflects a better match of Tulsa’s population and will give listeners what they say they want – more classic rock.
“Our team has created an amazing sounding station that our listeners and advertisers have been telling us was missing from the Tulsa dial,” said CMG Tulsa Radio VP and Market Manager Gene Vidler. “This station will quickly become a core part of the Tulsa community. The excitement surrounding the launch of The Eagle 103.3 has been fantastic, and I am extremely happy that we now get to share this great product with all of Tulsa and Green Country.”
KJSR Rock 103.3 has been on air since October 2012. Vidler said that every research project the station has conducted over the last year and a half has demanded more and better classic rock.
“No one in Tulsa has offered the listeners the classic rock that they want to hear until now,” he added. “And The Eagle 103.3 is here to fill the classic rock void.”
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.