MIAMI – Oct. 29, 2013 – Following the exceptional success of Tampa’s 97X WSUN-FM (www.97xonline.com), a 24/7 Listener Driven Radio station, Cox Media Group (CMG) Miami is launching the first interactive experience in South Florida with Hip-Hop Takeover on market leader WEDR-FM.
“The 99 Jamz ‘audience take-over’ allows 99 Jamz listeners to have their say in what we play, and at the same time creates a live, local music experience shared by Hip Hop fans across South Florida – and only on 99 Jamz,” said CMG Miami VP and General Manager Rob Babin.
Jamz listeners now can control the Hip-Hop that plays during various day parts through the week via www.WEDR.com and the 99 Jamz mobile app. The interactive voting technology is powered by crowdcasting leader, LDR Interactive.
“99 Jamz has answered the call of our avid listeners and has given South Florida control and a louder voice,” added WEDR Program Director Derrick Baker. “We have taken listener research and feedback and made it immediate!”
Earlier this year, 99 Jamz launched LDR’s interactive music app, GRÜVR. The app has been rated among the top 30 best free music apps in the Google Play store and has achieved thousands of downloads.
“Hip-Hop is music that belongs in the hands of its passionate fans,” said Steve Smith, Vice President/Programming, Cox Media Group. “With WEDR’s Hip-Hop Takeover, 99 Jamz puts Hip-Hop back where it belongs, in the streets of Miami, at the local hangouts, in the hands of the vibrant Hip-Hop community that has shaped icons like DJ Khaled, Rick Ross, Flo Rida, Pitbull, Trina and many others.”
About LDR Interactive (Listener Driven Radio)
LDR Interactive is a global leader in innovative interactive broadcast technology. Its LDR.1 and LDR.Takeover platforms are on the air at over 300 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 85 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR’s new TopicPulse system provides valuable real-time information to newsrooms and content producers on what topics are getting local social buzz. More information is available on LDR at http://www.LDRinteractive.com.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.