TULSA – June 17, 2015 – Cox Media Group’s (CMG) Tulsa TV and Radio stations have formed a collaborative digital solutions alliance with Cox Media Inc. (CMI), the sales division of Cox Communications in Tulsa. The combined digital capabilities of all three Cox properties will offer advanced digital solutions to local advertisers under the brand Cox Local Solutions. Heather Boethin has been named Manager of Cox Local Solutions and will oversee Tulsa’s digital sales and fulfillment efforts with the support of a team of digital marketing experts at Cox’ corporate headquarters in Atlanta, Ga.
Boethin joined CMG in 2007 as Radio account executive and found success in sales by mastering CMG’s digital capabilities. She was promoted to Local Sales Manager in July 2013 and was charged with leading Tulsa’s digital sales effort. In December 2014, she was then promoted to Digital Sales Manager with a heavy focus on collaboration with her Tulsa TV and Cox Communications counterparts.
“This is a first,” said CMG Tulsa Radio Vice President and General Manager Dan Lawrie. “We are distinctively positioned to provide Tulsa businesses with a unique combination of digital assets and customized solutions to maximize their digital presence.”
“This is an exciting time for the Tulsa market,” said Annette Heaton, VP of Cox Media Oklahoma. “The collaboration efforts between the three Cox properties have been impressive so far. Ultimately Tulsa advertisers will be the beneficiaries of the digital solutions we have to offer.”
“This unique collaboration will make it easier for our advertisers to buy local and national digital advertising with one point of contact,” said Greg Bilte, Vice President and General Manager of Fox23. “Advertisers will now have the convenience of one stop shopping with Cox Local Solutions staff giving them the knowledge of what’s trending now in digital advertising”
About Cox Local Solutions
Cox Local Solutions, a division of Cox Media Group, provides customizable digital marketing products and services that drive results. With local expertise and innovative tools, our digital advisors help clients maximize their sales, boost brand value, and turn prospects into customers.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
About Cox Media
Cox Media, a wholly owned subsidiary of the Cox Communications Inc., the third-largest U.S. cable TV company serving approximately 6 million residences and businesses, partners with both local and national advertisers for marketing success, offering advanced cable and digital advertising products in more than 20 markets across the United States. In addition to proven media solutions, Cox Media offers consultative insights to help clients reach their audiences more effectively and efficiently. From broad reach, highly rated programs to laser-sharp targeting of specific audiences, Cox Media is focused on developing customized marketing solutions that maximize ROI for clients.