ATLANTA – Sept. 14, 2017 – Cox Media Group (CMG) Atlanta Radio has named Mike Watkins as its new Local Sales Manager (LSM), effective immediately. As LSM, Watkins will focus on developing talent and driving new business development initiatives.
“I am thrilled to promote talent from within the organization,“ said Jaleigh Long, CMG Atlanta Radio’s Director of Sales. “Mike Watkins is a proven leader in marketing strategy and has a pervasive background in digital marketing. Partnering with current GSMs Beth Bowers, Kris Hackett and Mark Turcotte only strengthens our sales organization and leading this team into a new era at CMG Atlanta.“
For the past 20 years, Watkins has been a Media Consultant for CMG Atlanta. Prior to that, he spent the first half of his career on the Programming side of the business working at legendary stations KDKA Pittsburgh and WGCI Chicago. Watkins came to Atlanta in 1993 as the Program Director of WALR/KISS 104.”
“I am honored and humbled to become a part of the sales leadership team with Cox Media Group Atlanta Radio,” said Watkins. “ I’m convinced that there’s no better collection of marketers in America than the Media Consultants with whom we work. I’ve been fortunate to form a number of rewarding relationships over the 20 years that I’ve been a part of the Cox family and I’m excited to be placed in a role that allows me to help even more clients and businesses throughout the market. I’m blessed to have this opportunity.”
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, seven daily newspapers and 11 non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps – the country’s biggest television rep firm – Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and nearly 15 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.