MILFORD, CT – Sept. 24, 2012 – Cox Media Group (CMG) Connecticut has launched a new website at Ctboom.com, the first website created by a radio group as a standalone entity focused with a local take on pop culture, news, sports, music and area happenings.
The site is directed by Operations Manager Keith Dakin and maintained and updated by an in-house web curator/APD, Kevin Begley, as well as outside freelance writers and many of the station personalities and support staff.
“I’m extremely thrilled to get deeper into the digital space by developing one of the most unique sites currently available in Connecticut,” said Dakin. “This is an amazing opportunity for our staff to branch out and create exciting and compelling content on a different platform. I also find some of the posts very funny.”
The site will have a daily feature story, as well as constant articles, blogs, photos, homegrown podcasts, live streaming, videos and more. From a business perspective, the unique spin is that this site is completely separate from CMG Connecticut’s radio stations, and the only connection is the cross-promotion opportunities the site affords.
“Our goal is to develop innovative ideas which will allow us to continue to grow our business, but most importantly ensure a long sustainable future for our cluster,” added CMG Connecticut VP and General Manager Kristin Okesson. “We are fortunate to have incredible talent and are excited to utilize them as we re-create what it means to be a radio station in 2012.”
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America’s leading direct marketing companies. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.