ATLANTA – CMG Local Solutions, a division of Cox Media Group (CMG), today announced the launch of Cox Trading Desk. Available exclusively through CMG Local Solutions, this new service provides its clients with programmatic advertising technologies and a team of traders to eliminate charges for fraudulent advertising impressions.
“At Cox Media Group, we understand the importance of avoiding fraudulent impressions and providing a transparent ecosystem for our clients. The Cox Trading Desk is designed to protect our clients by delivering the highest quality of inventory that translates into an industry-leading return on investment,” said Joe Weir, vice president of digital media.
Because Cox owns and operates newspaper, television, radio and digital assets across the country, CMG Local Solutions knows the current landscape of premium publishers and the challenges this industry faces with malicious activity.
“With CMG being TAG registered and an active member of the IAB, it is our publisher-centric mindset that compels us to make this pledge to all of our advertising clients,” said Joseph Naylor, senior director of data and programmatic.
CMG Local Solutions is committed to providing data enriched, programmatic advertising to its clients, free of charges for fraudulent impressions. As a 120-year-old media company, CMG has more than a century of experience connecting brands with consumers.
To learn more about CMG’s solutions and the results achieved for clients, visit CMGLocalSolutions.com.
About Cox Media Group
Cox Media Group (CMG) is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations include broadcast television stations, radio stations, daily newspapers and non-daily publications. Additionally, Cox Media Group operates the National Advertising Platform businesses of CoxReps, Gamut and Videa; and offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. For more information about Cox Media Group, please visit www.coxmediagroup.com.