ATLANTA – June 23, 2014 – Cox Media Group (CMG) Atlanta Radio today launched X107.1 FM, Atlanta’s New Alternative radio station. X107.1, an “Alt40” format, is the city’s new alternative station featuring popular artists dominating today’s airwaves including Lorde, Fitz and The Tantrums, Imagine Dragons, Passion Pit, Avicii, The Black Keys, The Lumineers, Vampire Weekend and many more.
“The 18-34 year old audience is an extremely appealing demographic to advertisers and that audience has a strong attraction to alternative music today,” said Steve Smith, Vice President of Programming for CMG Radio. “Our research tells us that Atlanta is ripe for an Alt40 radio station like X107.1.”
“We’re thrilled our Atlanta Radio Team has added another great property to our top-shelf portfolio,” added Ben Reed, CMG Atlanta Radio’s VP & Market Manager. “X107.1 FM integrates well into our content and sales strategy while engaging a socially-savvy demographic.”
The new X107.1 kicked off its new format by playing Fever by The Black Keys, the first of an avalanche of 10,000 songs in a row, all commercial free. In addition to the best new alternative songs and concerts, X107.1 offers a user-friendly app which allows alt music fans to listen to the radio station live on their phones at any time.
“With the success of artists like Lorde, Imagine Dragons and Bastille, X107.1 is looking to maximize the widespread popularity of these artists in a new presentation – The Alt Revolution is ON!” declared Dave Clapper, CMG Atlanta’s Director of Branding and Programming for X107.1 FM.
X107.1 FM was formerly South 107.1, a country music station based out of Rome, Ga. For more information on X107.1 FM – Atlanta’s New Alternative, visit www.x1071atlanta.com. Stay connected on Facebook at www.Facebook.com/x1071atlanta and on Twitter and Instagram at @x1071atlanta Download the app at www.x1071atlanta.com
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.