ATLANTA – March 22, 2012 – Cox Media Group (CMG) completed a studio lighting upgrade by replacing incandescent lighting with modern fluorescent lights at a number of its television locations. The upgrade reduces studio energy consumption by up to 45 percent and prevents more than 780 tons of carbon from entering the environment. The studio upgrade project was completed at Cox’s studios in Atlanta (WSB-TV), Charlotte (WSOC-TV), Orlando (WFTV) and Seattle (KIRO-TV).
The lighting produces less radiant heat when highlighting on-air talent and background settings on the set. The result is a brighter, cooler and more energy-efficient set for the on-air talent.
“Cox Media Group is in the business of informing, entertaining, inspiring and improving the communities we serve, and, as such, we take our environmental responsibility very seriously,” said Doug Franklin, CMG president. “We continue to look for ways to reduce our carbon footprint by extending these types of energy-saving efforts to more of our TV stations and other media locations.”
CMG is a subsidiary of Cox Enterprises and participates in Cox Conserves, the company’s national sustainability program. CMG utilizes recycled paper and soy-based colored inks for its newspaper production, as well as high-efficiency transmitters and LED lighting for its radio towers.
CMG’s Houston radio group installed a natural geothermal cooling system in one of its four tower sites that decreases electrical consumption by 26,000 watts. In Oakland, KTVU-TV has four 100kW fuel cell units that power nearly 70 percent of the main building and annually prevent 2,000 tons of carbon emissions from entering the environment.
“Energy conservation is a key component of Cox Conserves,” said Keith Mask, Cox Enterprises’ assistant vice president of energy and engineering. “These projects add up to make a big difference. They’re good for the environment, the bottom line and the studio operations.”
About Cox Conserves:
Launched in 2007, Cox Conserves seeks to reduce Cox Enterprises’ energy consumption by embracing renewable forms of energy, conserving natural resources and inspiring eco-friendly behavior. The program engages each of the company’s major subsidiaries (Cox Communications, Manheim, AutoTrader.com and Cox Media Group) and encourages Cox Enterprises’ 50,000 employees and their families to engage in eco-friendly practices. For more information, visit CoxConserves.com.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America’s leading direct marketing companies. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.