Arms CMG Local Solutions’ Advertisers with Amazon Advertising solutions that Fuel “Always-On” Digital Experience with Performance-Driven Campaigns
ATLANTA – July 21, 2021 – Cox Media Group (CMG) Local Solutions today announced a strategic initiative with Amazon Advertising that will enable CMG Local Solutions advertisers to reach local audiences with Amazon Advertising digital offerings. Through this initiative, CMG Local Solutions advertisers across the nation can now programmatically buy display and OTT ads through Amazon DSP and analyze their campaign performance with a suite of full-funnel measurement solutions offered by Amazon Advertising. Together with CMG’s premium, brand-safe local media website and app advertising, these new offerings can help expand local advertisers’ reach and increase sales.
“This is an exciting new opportunity for CMG Local Solutions and our advertising partners,” said Joe Weir, SVP of Digital at CMG. “Amazon Advertising’s digital offerings, combined with CMG Local Solutions’ unmatched product expertise, high performing products and platforms and CMG’s long-standing heritage, enables us to help local businesses achieve their marketing goals more effectively.”
CMG Local Solutions delivers innovative digital solutions and advanced performance metrics that help seamlessly connect local brands to relevant audiences and refine and optimize campaigns in real time.
In addition to having a single source of solutions for CMG Local Solutions customers, CMG Local Solutions can provide advertising partners with a single view of their return on investment for all digital and broadcast advertising, including Amazon Advertising products.
About Cox Media Group and CMG Local Solutions
Cox Media Group (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. CMG provides valuable local content to diverse audiences in the communities in which it serves. The company’s operations include 33 market-leading television stations in 20 markets,65 award-winning radio stations in 11 markets and numerous multi-platform streaming video and digital platforms. Cox Media Group’s portfolio includes primary affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable independent stations. Additionally, the company operates a full suite of local and regional advertising services with Local Solutions. The CMG Local Solutions teams leverages the best of television, radio and digital services to create innovative marketing solutions for businesses around the country. For more information about Cox Media Group and its businesses, please visit www.coxmediagroup.com.