Cox Media Group Miami names Jill Strada as Director of Branding and Programming for ‘99 JAMZ’ WEDR and ‘HITS 97.3’ WFLC-FM


MIAMI – May 5, 2015 Cox Media Group (CMG) Miami’s Jill Strada is tapped to oversee the branding and programming of ’99 Jamz’ WEDR and ‘Hits 97.3.’ In this role, Strada will be responsible for coaching and developing on-air talent, as well as creating and executing a branding and programming strategy for both radio stations.

“Jill has done an amazing job of developing the ‘Hits 97.3’ brand over the past year, making it a top-rated station in Miami,” said CMG Miami VP and General Manager Rob Babin.  “Combined with her Urban programming background, Jill’s ability to develop strategy and coach talent is a key factor in her new leadership position with ’99 Jamz.” 

Strada joined CMG Miami in April 2014 as Director of Branding and Programming for WFLC.  Previously, she was Assistant Program Director and Digital Media Brand Manager for ‘HOT 96.9’ WBQT in Boston, where she successfully helped flip a conservative talk show station to a station that now plays Today’s Rhythm and All The Best Throwbacks. 

“Thanks to Rob Babin, Kim Guthrie and Steve Smith for the opportunity to lead the incredibly talented 99 JAMZ staff, and to take the legacy of this heritage station, as well as HITS 97.3, to new heights,” added Strada. 

Strada’s other career highlights include working as Program Director for ‘POWER 96’ WPOW in Miami, ‘HOT 97’ WQHT in New York, ‘98.7 KISS-FM’ WRKS in New York, and ‘POWER 95.3’ WPYO in Orlando.

About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps.  Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and, a leading online source for savings.  The company’s operations currently include 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.  CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners.  For more information about Cox Media Group, please check us out online at