ATLANTA – Aug. 28, 2013 – Cox Media Group (CMG) has named Jeff Garrison as its new country radio format leader, effective immediately. In this role, Garrison will work closely with Steve Smith, CMG’s VP of Radio Programming, and all of CMG’s country music program directors at the company’s six country stations – Orlando’s WWKA, Houston’s KKBQ, San Antonio’s Y100, Dayton’s WHKO, Tulsa’s KWEN and Athens’ WNGC – in addition to his current duties as Program Director of KCYY-FM Y100 and Operations Manager of the San Antonio cluster.
“We are proud that Jeff is taking on these additional responsibilities, and I am confident he will be a huge resource to our country program directors,” said CMG’s Executive VP of Radio Kim Guthrie. “CMG has some of the biggest super brands in the country format, and adding Jeff to the strategic teams at each station will help us leverage our strength in this format.”
“I’ve known Jeff for 25 years, and I’m delighted that CMG can tap this country radio veteran programmer who has tremendous results,” said Smith. “During his short time with CMG San Antonio, he has taken Y100 from seventh in the market to second with listeners 25 to 54, and we’re a hair away from being No. 1 in the market.”
Garrison, a 31-year media veteran, has worked in many markets in his career. He has spent the past 17 years with CBS Radio as Program Director and Operations Manager for stations in Houston, Texas and most recently Phoenix, Ariz. He has overseen formats including Country, Classic Hits, Hot AC, Top 40 and Smooth Jazz. As Vice President of CBS Country from 2002 to 2010, Garrison oversaw the programming for country stations in markets like Charlotte, Chicago, Detroit, Seattle and Tampa. In 2011 he segued to CBS Country VP/Artist-Label relations securing content and promotions for on-air, digital and TV assets.
“It is a privilege to be a part CMG’s elite country stations,” added Garrison. “I look forward to working with such a great group of programmers as we maximize the engagement and entertainment to our local audiences. I also would like to thank Steve Smith for the opportunity to work with his team!”
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.