ATLANTA – Sept. 10, 2015 – Cox Media Group (CMG) has named award-winning media industry veteran, Mike Dreaden, as its new Vice President of News and Marketing for Television. In this new role, Dreaden will ensure that CMG’s 14 television news stations continue to thrive and that the marketing efforts strategically support its award-winning news product across the country on all platforms and all screens. Dreaden succeeds Marian Pittman, who was recently named CMG’s Executive VP of Digital Strategy and Research.
“We couldn’t be more excited about having Mike Dreaden lead our News and Marketing efforts,” said CMG Executive VP of Television Jane Williams. “Mike has a rich history of leading award-winning and successful news operations. His leadership at WSB-TV has taken WSB-TV to new levels of success, and his focus on multi-screen content distribution makes him a perfect fit for our future strategy. He will be a tremendous asset to CMG across all of our Television Markets on all platforms.”
Prior to this role, Dreaden was News Director for CMG’s WSB-TV, Atlanta’s television news leader, serving the 55 counties in the Atlanta TV market. As News Director, Dreaden oversaw the daily news operations and strategic planning for more than 45 hours of local news coverage every week. Channel 2 Action News is the No. 1 choice of Atlanta news viewers in all competitive news time periods. Dreaden was promoted to News Director after serving as the news department’s Managing Editor since 1999. Dreaden has received numerous Emmy awards from the National Academy of Television Arts and Sciences (NATAS) Southeast Chapter and was inducted into the NATAS Silver Circle in 2015.
“I’m looking forward to working with all of the great news and marketing teams in our group,” said Dreaden. “CMG is a special company with a commitment to broadcast journalism and winning, which is a combination I love.”
Dreaden’s other career highlights include working in the newsrooms of some of the nation’s top television stations including WNBC in New York, WNEV (now WHDH) in Boston, and WSVN in Miami. His television news career started more than 40 years ago when he landed his first TV news job at WBBH-TV in Fort Myers. He’s also produced news and held management positions in Indianapolis at WRTV; WNYT-TV, the NBC affiliate in Albany, NY; WWL in New Orleans; and WNEV in Boston, before he returned to Florida and WSVN in Miami. Dreaden arrived in Atlanta in 1994 to become News Director at WGNX-TV (now WGCL), where he guided the station’s transition from independent to a CBS affiliate. He made the move to WSB-TV in 1999.
Dreaden earned a Bachelor of Science degree in broadcasting from the University of Florida. He will officially step into his new role as soon as his replacement is named at WSB-TV.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.