Cox Media Group Orlando Hires New Program Director for WCFB-FM Star 94.5


ORLANDO, Fla. – March 18, 2011 – Cox Media Group (CMG) Orlando Radio has named Michael Saunders as Program Director for its urban radio station WCFB-FM, Star 94.5.  Saunders will report to Len Shackelford, CMG Orlando Radio Operations Manager, effective March 21.

Saunders has been in the radio programming business for over 20 years.  Most recently, Saunders worked as Operations Manager at CBS Radio in Washington, D.C.  No stranger to Orlando, he has worked as Program Director for CBS’s WJHM-FM.  Saunders has also worked as Program Director in New York, Detroit, and Los Angeles. 

“I am looking forward to seeing what Michael’s expert knowledge and skills can bring to our cluster”, said Debbie Morel, CMG Orlando Vice President and General Manager. 

“I have heard amazing things about Cox Media Group as a company, and I feel that it shared my programming philosophies in making the product we put out very solid,” said Saunders.  “I am looking forward to working with Len, Debbie, Susan Larkin as well as Jay Dixon and Steve Smith our consultant in making WCFB the best it can be in this market.”

“Michael will be a great fit for Star 94.5 and CMG Orlando Radio,” added Len Shackelford.  “He has deep and rich experience, plus intimate knowledge of the Orlando market, and I couldn’t be happier that Michael is joining the Star team.”

About Cox Media Group
Cox Media Group, Inc. is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.  Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.   For more information about Cox Media Group, please check us out online at