ATLANTA – March 6, 2013 – Cox Media Group (CMG) has been accepted into the Google AdWords™ Premier SMB Partner (PSP) Program. This partnership furthers CMG’s ability to be a leading provider of digital marketing solutions for its local and regional advertising clients.
The AdWords Premier SMB Partner Program connects Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.
“Digital media continues to be an important component of CMG’s growth strategy,” said Neil Johnston, CMG’s Executive VP of Strategy & Digital Innovation. “Working with Google provides us with world-class products that complement the digital advertising assets currently available at our local media properties. We look forward to increasing our efficiency and effectiveness with the additional tools and support now available through the Premier SMB Partners program.”
Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency and customer service, which include completing extensive Google product and account management training. This ensures they can provide businesses with the most effective AdWords advertising solutions.
“We are excited to expand the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like Cox Media Group,” said Ben Wood, Director of Google’s Channel Sales, Americas. “Small- and medium-sized businesses will not only benefit from CMG’s in-depth training, but from their years of experience in the local market.”
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently includes 19 broadcast television stations and one local cable channel, 87 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.