Cox Media Group Taps WSB-TV General Manager Bill Hoffman as Next Executive Vice President


ATLANTA – May 31, 2011 Cox Media Group (CMG) has named Bill Hoffman, who was previously vice president and general manager of the company’s WSB-TV Channel 2 in Atlanta, as its new executive vice president. In this executive level role, he will oversee various radio, television and newspaper operations across CMG. 

Hoffman will be succeeded at WSB-TV by Tim McVay, vice president and general manager at the company’s KTVU-TV in Oakland, Calif.  Hoffman’s and McVay’s appointments are another example of how CMG is elevating professional talent from within the company for senior leadership positions.

Hoffman also handles the role of “champion” for television to ensure its perspective and expertise is included in corporate decisions. In that regard, he works closely with each of the Cox-owned television stations to share and reinforce best practices in operations. He also coordinates syndicated programming for the television stations, oversees the Cox Washington Television Bureau and represents the Cox stations to the television industry.

“Bill is a broadcast industry veteran, whose proven leadership abilities will help CMG continue to perform at the top of its game,” said Doug Franklin, CMG president.  “He is well respected in many industry circles, and I’m delighted that we can tap into his talents to drive our future success.” 

Hoffman joined Cox in 1979 as an account representative at TeleRep and has held a number of roles within the company. Those include vice president and general manager of WFTV in Orlando, local sales manager at WSB-TV, office manager at Atlanta’s TeleRep office and national sales manager at WPXI-TV in Pittsburgh. He also served as local and national sales manager of WCCO-TV in Minneapolis, Minn.

“It is amazing how much CMG has accomplished in just two years, and we continue sharing best practices and learning new ones as our various media companies grow closer together,” said Hoffman.  “The media landscape continues to change and provide new challenges, as well as great opportunities. I am looking forward to joining my colleagues and charting a course for our company’s future.”    

Tim McVay Named to Succeed Hoffman

McVay will succeed Hoffman as vice president and general manager of WSB-TV effective July 7 and will report to CMG Executive Vice President Alex Taylor. Previously, McVay was vice president and general manager of KTVU-TV in Oakland, Calif. McVay’s replacement at KTVU will be named soon.

“Tim has a great track record of leadership, and he understands, as much as anyone, how we do things at Cox,” said Taylor. “This is a good day for WSB-TV.”

McVay, who has spent his entire 32-year television career with Cox, started at WHIO-TV in Dayton as an account executive, national sales manager and local sales manager (LSM).  He was LSM at WSB-TV in Atlanta in 1992, and then appointed GSM in Pittsburgh at WPXI in 1994.  McVay returned to WSB in Atlanta in 1996 as director of sales. He has been VP and GM at KTVU since 2004, where he also has responsibility for sister station KICU. McVay has served on boards for Big Brothers Big Sisters, Holiday Aid and Bay Area Council. He has also served on the Sales Advisory Committees for TVB and ABC.

About Cox Media Group
Cox Media Group, Inc. is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 85 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.  Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.  For more information about Cox Media Group, please check us out online at