Wednesday, May 18, 2016 — New York, NY, May 18, 2016 – Gamut, a Cox Media Group (CMG) company, has named Heather Boethin as its new Director of Sales South for Gamut, effective immediately and based in Dallas, Texas. In this role, Boethin will oversee all of the Digital Sales, South for Gamut, encompassing Atlanta, Dallas, and outlying areas. Additionally, she will also work closely with CoxReps Digital on driving high level strategic initiatives between the two companies.
“In her many years at Cox Media Group, not only has Heather proven herself to be a strong sales leader, but also a collaborative team player,” said Rachel Williamson, VP and General Manager of Gamut. “It’s exciting to have the opportunity to promote proven talent from within, and we are thrilled to add her to the Gamut team. Her unique perspective, great work ethic, and diversified skillset will play a crucial role in transforming the way we do business.”
Boethin began her Cox Media Group career in Tulsa Radio in 2007. Her career started in sales, and she was promoted to Digital Sales Manager and most recently Manager of Cox Local Solutions overseeing digital sales for Cox’s properties in Tulsa, Okla. for TV, Radio and Cable.
“I am thrilled to take on my new role,” said Boethin. “I’m looking forward to the opportunities and challenges of growing the South Region of Gamut.”
For more information on Gamut and the services it provides, please visit: www.gamut.media.
Gamut is a digital media services company owned by Cox Media Group. Gamut serves agencies and publishers, programmatically and direct, by aligning planning, research, inventory, and execution into a single smart service offering. At Gamut, it isn’t about buying and selling programmatically. It is about identifying those areas of each client’s business ripe for automation, and inserting the right solution to complement and inform their entire strategy. Learn more at www.gamut.media.
About Cox Reps
CoxReps delivers smart, local media solutions on a national scale. Through CoxReps, agencies tap into a diverse roster of 350+ local, best-in-class broadcast television stations, which cover more than 90% of all U.S. TV households. As the country’s leading national television representative company, CoxReps generates over $3 billion in national sales. The true value of our top-ranked stations’ comprehensive inventory shines through in our unparalleled ability to deliver targeted, cross-platform opportunities across TV, display and mobile. We lead the industry in empowering agencies to pinpoint their target audience and connect with consumers in innovative ways. CoxReps focuses on every challenge our client stations face by employing dedicated teams of experts who provide knowledge and information across sales, content, consumer insights and campaign analytics. A subsidiary of Cox Media Group, CoxReps brings together the power of four smart service divisions: TeleRep, HRP, MMT and Gamut. Learn more at www.coxreps.com.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 60 radio stations, six daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.