NEW YORK– July 25, 2017 – Gamut has named four new leaders who will oversee key areas of the digital media services business. Soo Jin Oh is Gamut’s new Vice President of Client Strategy & Solutions, Meghan Bentley is now Director of Business Development, Jason Whidby is Regional Director of Sales, West, and Blake McClean is Regional Director of Sales, Southeast.
“We are thrilled to welcome Soo Jin, Meghan, Jason, and Blake to our Gamut team,” said Gamut VP and General Manager Rachel Williamson. “Having the opportunity to add such a diverse group of talented individuals in key roles across the nation helps strengthen our depth of knowledge and understanding of the ever-evolving landscape and customer needs.”
In addition to overseeing Gamut’s planning, media strategy, and ad operations team, Soo Jin Oh will spearhead Gamut’s data strategy, channel partnerships, and product development to ensure Gamut is providing the best-in-class service, campaign success, and innovation for marketers. Soo Jin has over 14 years of experience in digital on both the buy and sell side. Prior to Gamut, she served as the SVP of Data Business and Ad Operations at Magnetic, where she led the company’s acquisition of strategic data partners and was responsible for all post-sales operations. Before that, she was the VP of Ad Operations at IDG Technetwork, where she built and managed the ad operations teams for multiple business units, including display, video, mobile, and data. She was also part of the core team at Dogtime Media, the largest pet vertical network that sold to Evolve Media. She kick-started her digital career at Google after receiving her BA at the University of California, Berkeley.
Soo Jin has spoken at many industry events, including OMMA LA, OMMA Audience Targeting, OMMA London, iMedia, and Conversion Conference Chicago. She is a contributor to various publications, including Marketing Land and MediaPost.
“In a digital world where content is king and data is queen, Gamut is endowed with both human understanding and technology to fuel the union,” Soo Jin said. “I’m excited to join the team and bring forth effective and innovative solutions for marketers who are looking to reach and engage with their ever-evolving customers.”
As Director of Business Development, Meghan Bentley will focus on building strategic agency and client-side relationships, serving as an expert in category and marketplace trends both internally and externally, and working between sales, marketing, and product to evolve Gamut’s messaging in the marketplace.
Bentley comes to Gamut with a wealth of experience within the Industry, most recently from Tapad. Having spent the last 13 years in a very diverse set of roles, including operations, sales, and business development, her expertise in all things media, creative, data, and technology across all channels in all points of the marketing funnel makes her an incredibly valuable addition to the team.
“Gamut’s full circle set of resources, which includes immensely talented Insights, Planning, Operations, and Analytics teams, applied at this enormous scale alongside our customized data infrastructure provides a distinct solution for Agencies and Advertisers to drive unprecedented results and continuous innovation,” said Bentley. “I am thrilled to be joining the Gamut team at a time when so many exciting, breakthrough initiatives are coming to fruition.”
Prior to joining Gamut, Jason Whidby was Director of Sales at MNI Targeted Media. Whidby has more than seven years of digital and online sales experience. Throughout his career, he has developed a proven ability to drive revenue and grow new business with a keen focus on managing and developing relationships. Having worked as the leader of an online sales team in the past, Whidby has extensive experience working directly with clients to understand their needs before planning customized advertising opportunities.
“I am excited to help deepen client relationships with the Gamut brand in the West Coast market,” Whidby said. He earned his BA in Business Administration and Management from Whittier College, where he also played football and lacrosse.
Blake McClean returns to Cox Media Group from VideoAmp, where he was Sr. Account Executive. Over the last few years, he also spent time at TVTY as a Senior Business Development Manager and YuMe as a Sales Manager.
“My Cox Media Group career started out of college in the company’s radio division,” McClean said. “When trends started shifting to pure play digital, Cox provided me the opportunity to move with the times. This experience grew my desires in video, specifically at the intersection of TV and digital (OTT/CTV, share-shift, Addressable/Advanced TV).” Blake is a Georgia native with deep ties and a respected reputation in the Atlanta advertising community.
Gamut is a solutions-based advertising organization focused on connecting brands to their most relevant consumers and communities, across all platforms. Gamut empowers advertisers through guaranteed premium inventory, advanced fraud-free options and performance that exceeds industry and client standards. Gamut’s exceptional ability to deliver effective advertising campaigns starts with knowledge and experience gained over 20 years in the digital space and founded on a century of success laid down by our parent company Cox Enterprises. A subsidiary of Cox Media Group, Gamut aligns with industry-leading sister companies CoxReps and Videa to provide advertisers with a holistic approach to reaching key audiences. For more information visit www.gamut.media.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, seven daily newspapers and 11 non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps – the country’s biggest television rep firm – Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and nearly 15 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.