HOT 99.5 Relaunches HOT Cares Community Outreach Program with a Renewed Focus on Six Key Pillars Important to the Community

JACKSONVILLE, Fla. – July 29, 2020 – CMG Station HOT 99.5 today announced the relaunch of its HOT Cares community outreach program. The community-first initiative places a dedicated focus on six key pillars that will provide a platform for action, education and dialogue while better serving Florida’s First Coast.

The HOT Cares program, a brainchild of HOT 99.5 Program Director Clarence Natto who is known for his widespread and successful community outreach efforts, built this program to go above and beyond the immediate needs of the community. The six-pillar program places a renewed focus on Education, Financial Literacy, Health + Fitness, Voter Education and Justice Reform–areas that are most important to the station’s audience and community at large.

“HOT Cares is a Community Resource initiative designed to inform, empower and uplift underserved communities through education and a single-source online resource center of local partnerships and programs that serve our local residents,” said Natto.

As HOT 99.5 works to push the program forward, the station will seek to align business partners with each of the six pillars. Director of Sales Jimmy Farrell said, “We are very excited to partner with our local business leaders as they are the economic engine and driver of our local communities. Working together on this initiative will help us reach our goals faster, as we fulfill very real needs within our First Coast community.”

Since its inception in 2013, HOT 99.5 has been committed to the advancement of the greater Jacksonville community. “Now more than ever, our community is looking to local radio for leadership, guidance and companionship through these difficult times. With the re-launch of the HOT Cares Community initiative, our resolve to be a resource for this community has never been stronger. Together, through the power of radio, we can build, educate, entertain, serve and grow so that this community we all love to call ‘home’ continues to thrive,” added Natto.


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