Wednesday, October 05, 2016 — CMG Tulsa’s KOKI-TV and KMYT-TV General Sales Manager, Cathy Gunther, announced that Karla Wagner has been named Director of Cox Local Solutions. In this role, Wagner will be responsible for the oversight of digital advertising sales and revenue for Cox Radio, Cox Television and Cox Media Sales.
“Karla has over 20 years of experience in multi-media sales & marketing with a proven track record for success,” Gunther said. “I couldn’t be happier to have Karla join our team.”
Wagner most recently worked as Director of Digital Sales at Paddock Publications in Chicagoland, leading a full service digital agency. Her responsibilities included digital product creation and execution, vendor & inventory management and sales motivation. Prior to this role, she managed the Real Estate division of the Tribune Media Group and optimized annual multi-media marketing campaigns for TMG’s Builder Media Solutions division.
Greg Bilte, Vice President and General Manager for KOKI-TV and KMYT-TV said, “Karla is an incredibly talented person who will be a great leader for our Tulsa digital sales team.”
“I am excited to be working with an aggressive sales and talented support team to grow Cox Digital Solutions’ market share,” Wagner added. “The opportunity to help the Tulsa business community grow their revenue through our digital strategies is great.”
Dan Lawrie, Vice President and Market Manager for Cox Radio Tulsa said, “I’m confident Karla’s depth of experience in the digital space will help take Cox Local Solutions to a new level of success.”
“Cox has a unique opportunity with radio, TV and cable all in one market,” said Annette Heaton, Vice President Cox Media Oklahoma. “We are looking forward to Karla turning our opportunity into valuable digital solutions for our clients.”
About Cox Local Solutions
Cox Local Solutions (CLS) is a full service digital agency located in Tulsa, Oklahoma that includes Cox Media Group’s Radio and Television properties and Cox Communications media sales. CLS products include ConnectTulsa, which is a Tulsa Ad Network owned and operated by CLS, specific category solutions and Google products to help maximize clients’ digital needs.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 60 radio stations, six daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.