ATLANTA, NASHVILLE – Sept. 23, 2015 – Rare Country, the newly-launched country music and lifestyle website, has tapped talent and production executive Laurissa Phillips as its Chief Creative Officer and General Manager. Dually-based in Atlanta and Nashville, Phillips is responsible for the daily, creative and strategic oversight of the website dedicated to serving the country music fan. Rare Country is a subsidiary of Cox Media Group’s Rare.us.
Leon Levitt, vice president at Cox Media Group and publisher of Rare, stated: “Rare Country has experienced phenomenal growth over the past six months and now under Laurissa’s leadership, we expect that growth to accelerate. Her energy, strong industry relationships and deep understanding of the business make Laurissa the perfect person to lead what has become the fastest-growing, country music website today.”
Phillips stated: “Rare Country takes pride in catering to passionate country music fans using both original editorial and artist driven social content. Our ability to share our content across Rare’s vast social media and digital properties is a giant opportunity for the country music industry to reach an even wider audience, and I’m excited to be a part of the Rare Country team.”
Rare Country already has an impressive audience. Its content is shared with 14 million people on Facebook every month, driving 5 million site visits and 7 million page views. Key to the site’s distribution model is its ability to share its content with Rare.us both on its website and via social media, exponentially amplifying Rare Country’s reach. Billed as “America’s News Feed,” Rare.us averages over 40 million visits per month*.
Rare Country’s Chief Creative Officer and General Manager Laurissa Phillips has spent her professional career immersed in the entertainment industry, as both a talent and production executive. Recognized for her institutional knowledge of country music and her incomparable savvy, Phillips has skillfully navigated and executed some of the most compelling music events on television over the past 15 years. Her experience encompasses a wide variety of disciplines including publicity, marketing, production, editorial, talent placement and development with a strong portfolio of clients such as ABC News, Coca-Cola, Cox Media Group, CMT and MTV Networks.
Over the past two years, Phillips served as an editorial consultant and producer for ABC News’ “In the Spotlight: All Access Nashville” with Robin Roberts. In addition to serving as an independent talent and marketing consultant for Cox Media Group and Coca-Cola, she was the talent producer, alongside Al Roker Entertainment, on the Scripps’ show, “Kimberly’s Simply Southern,” starring Kimberly Schlapman of the platinum-selling group, Little Big Town.
Prior to her career as a consultant, Phillips was Senior Director of Talent at CMT. During her 13-year tenure at the network, she was responsible for all aspects of talent relations and procurement, including programming, sales, budgeting, marketing and development, liaising with all internal and external constituents. From 2009 – 2011, she was Executive in Charge of Talent on the “CMT Music Awards,” securing top celebrity and music talent, while working closely with network producers on show creative and direction. She served as a key member of the development team on such music based series and specials as “Crossroads,” “Cribs,” “Giants” and “Artists of the Year.” She also spearheaded talent relations with various non-profit groups on the network’s pro-social initiatives including Special Olympics, TJ Martell Foundation, the White House and numerous government affairs events.
About Rare Country
Rare Country is the fastest growing country music website today. From chart-topping superstars and incomparable legends to the hottest new acts climbing the charts, Rare Country covers everything the country music fan is passionate about. See what all the excitement is about at www.rarecountry.com.
*Research provided by CMG Digital Insights