MILFORD, CT – Dec. 20, 2012 – The tragedy at Sandy Hook School has affected not only Connecticut but the entire world. Cox Media Group (CMG) Connecticut radio stations (99.1 WPLR, STAR 99.9 WEZN and 95.9 WFOX) are gearing up the first-ever joint radio-thon to raise funds in support of those affected by the Newtown, CT Sandy Hook School tragedy.
On Friday, Dec. 21, these stations will work together to raise money for the “Sandy Hook School Support Fund.” This fund is being managed by the United Way of Western Connecticut* and was established by Newtown Savings Bank. The United Way has the expertise and staff required to keep the funds local and make sure that the money is distributed to the people in the local community impacted by the recent events. All of the contributions to this fund will serve the Sandy Hook/Newtown community. The United Way is serving as an administrator of the fund. They will form a local board that will make the decisions related to disbursing funds in the community. Board members will most likely consist of Newtown leaders and representatives close to the tragedy.
“Our employees and listeners want to help our Sandy Hook neighbors in a way that is non-intrusive, but will provide substantial support for this community for years to come,” said Cox Media Group Connecticut VP/Market Manager Kristin Okesson. “Our goal was to team up with an established organization and fund which we knew was credible and committed to this community. After much thought, our team decided to rally together for a first ever joint radiothon to give our radio family an opportunity to assist in a big way.”
From 6 a.m.-6 p.m. on Friday in between regular programming, the stations will be soliciting listeners to donate to this fund. Listeners can call request lines at (800) 330-9999 for STAR99.9, 203-882-WPLR for 99.1 WPLR, and (203) 845-3020 for 95.9 WFOX. They can also give online via any of the station websites (wplr.com, star999.com, or 959thefox.com), stop by a Newtown Savings Bank location, or drop by the CMG Connecticut studios at 440 Wheelers Farms Road in Milford. Check donations should be made out to the ‘Sandy Hook School Support Fund.”
“The radio stations’ staff has worked tirelessly to cover this story appropriately and want desperately to help the community which many of our employees are connected to,” added CMG Operations Manager Keith Dakin.
* United Way of Western Connecticut will only apply external credit card processing fees to any donations received for the Sandy Hook School Support Fund. There will be no United Way management fees attached to any donations for the Sandy Hook School Support Fund.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America’s leading direct marketing companies. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.