AUSTIN– Nov. 15, 2011 – The Statesman has named Mark Medici as its new vice president of Audience and Digital Strategy.
In this role, Medici is responsible for designing and implementing the audience development and digital strategy to maintain and expand the Statesman’s print and online audience and build brand and title awareness. He will also monitor overall performance of Statesman digital products, aligning audience and sales strategies to ensure maximum revenues are achieved.
“We are thrilled to welcome Mark, who brings great strategic, analytical, creative and collaborative experience, to the Statesman,” said Publisher Jane Williams. “He understands how to attract audiences and interpret data to guide content creation across print and digital platforms. He’s the perfect fit for our digital strategy now and in the future.”
Prior to joining the Statesman, Medici was the vice president of Audience at The Dallas Morning News. While there, Medici’s team implemented and launched the “Subscriber Content” initiative that gave print subscribers unfettered access across all Dallas Morning News digital platforms.
“While I will always look back on my experience in Dallas with nothing but fondness, I am excited to be joining the Statesman family,” said Medici. “At a time when our industry is in the midst of an incredible transformation, the Statesman team and brand, fueled by a unique ecosystem like Austin, has synergies that I am looking really forward to be a part of.”
Medici is a graduate of The University of Washington in Seattle and is a 2011 fellow of the Punch Sulzberger Program at Columbia University in New York. He joined the The News in 2007 after spending 10 years at The Oregonian, located in Portland, Ore.
Medici sits on the Newspaper Association of America’s ABC liaison committee and is a community outreach spokesperson for the United Way of Dallas. He has been involved in the Publishing industry since birth – his grandfather, Fred Stickel, recently retired – at the young age of 87 – from The Oregonian where he had served as the Publisher since 1975.
Medici and family soon will relocate from Dallas to Austin.
About the Austin American-Statesman:
The Austin American-Statesman is part of a multimedia company that includes print, digital, delivery, commercial printing and packaging. The Statesman is the leading medium in Central Texas, reaching more than 800,000 readers every week. In print and online, Statesman brands are Central Texas’ top news, entertainment, shopping and information sources. Along with the Statesman, the Statesman family of print brands includes publications in communities across Central Texas and publications such as ¡ahora sí! and Glossy, which serve many diverse markets. The Austin American-Statesman is a Cox Media Group company.
For more information on the Statesman and its family of products and brands, contact Lisa Sullivan at (512) 445-3860.
About Cox Media Group:
Cox Media Group, Inc. is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 85 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America. For more information about Cox Media Group, please check us out online at coxmediagroup.com.