Miami’s 97.3 The Coast Launches New KVJ Morning Show


MIAMI – July 24, 2013 Cox Media Group (CMG) Miami is heating up mornings with the new The KVJ Morning Show.  Beginning Aug. 5, Miami listeners will wake up to Kevin Rolston, Virginia Sinicki and Jason Pennington as they bring their top-rated morning show in West Palm Beach for over 10 years to The Coast. 

“The KVJ Morning Show brings a new level of talent and content to 973 The Coast!,” said Acting VP/Market Manager, Ben Reed.  “We are very excited to welcome Miami’s next great Morning Show!”

The new morning show is part of The Coast’s rebranding efforts as a Hot Adult Contemporary station targeting South Florida females.  The KVJ Show began back in 1999 on WLDI in West Palm Beach with Kevin and Virginia. Jason joined the show in 2004.  Kevin and Virginia have been teamed up for the past 14 years at WLDI/West Palm Beach with Jason Pennington having spent the past nine years on the team.

“I couldn’t be more excited to begin working with the KVJ Morning Show!,” said the Coast’s Program Director Tom Calococci.  “These guys are the real deal, and after an amazingly successful run in West Palm Beach they will get the recognition and platform they truly deserve – moving from market 48 to market 11.  But make no mistake – this is NOT a small market morning show!  The chemistry, timing and pacing between KVJ is amazing and we are thrilled to have them become part of CMG Miami.  Let the games begin!”

“We are so excited to bring our brand of fun and topical radio just south down I-95 to the incredible Miami market and the 97-3 The Coast audience”, added Rolston.  “We have been entertaining listeners in South Florida for 15 years, so this is the natural evolution for The Kevin, Virginia & Jason Show.  We look forward to working with Tom Calococci, Ben Reed and the team at 97-3 The Coast, and would like to thank Executive VP Kim Guthrie and VP of Programming Steve Smith for having the vision to make this all possible.”

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps.  Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and, a leading online source for savings.  The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.  CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners.  For more information about Cox Media Group, please check us out online at