ATLANTA – Nov. 20, 2013 – Julio Saenz will join Cox Media Group’s (CMG) Mundo Hispánico as the new General Manager effective immediately. In this role, Saenz will oversee all aspects of business, as well as set the strategic vision to increase the publication’s reach in the Atlanta market.
“Julio’s work experience gives him superior knowledge of all facets of Spanish-language media from revenue generation to content as well as all operational aspects,” said Mindy Buckalew, Director of Sales Strategy and Product Planning for The Atlanta Journal-Constitution. “Julio blends enthusiasm and energy with years of hands-on experience and has also demonstrated deep involvement in the Hispanic Community in all of the communities where he has worked. He’s a perfect match with our talented and passionate group of Mundo managers and employees to take Mundo into the next generation.”
Saenz has more than 15 years of entrepreneurial and Hispanic Media experience. Before joining Mundo Hispánico, Saenz ran his own company, Digital Diversity Inc. in Rochester NY which is a consulting firm helping people and companies develop strategies to maximize their reach of the Hispanic market. He has also held leadership positions with Gannett and Freedom Communications including serving as Publisher and Editor of Excelsior, a 65,000 circulation weekly published by the Orange County (CA) Register.
“The Atlanta Hispanic market is one of the most important and dynamic in the country and Mundo Hispanico reflects that energy,” said Saenz. “I am excited to lead this award-winning team in delivering the news and information this community need to be successful.”
About Mundo Hispánico
Each Thursday, MundoHispánico is distributed to 18 counties in Atlanta and Gainesville and reaches 216,550 weekly readers via 1900 strategically located racks. This free Spanish-language publication has been engaging, educating and entertaining Hispanic readers since 1979 with local news plus information from Latin America and around the world.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.