Tuesday, March 01, 2016 — Orlando TV has named Sean Garcia as its new Creative Services Director, effective immediately. As Creative Services Director, Garcia, formerly of CMG Jacksonville TV, is responsible for the strategic execution of all marketing and creative advertising for WFTV (ABC), WRDQ (Ind), WFTV.com and all other CMG TV Orlando platforms as well as local client commercial production.
“We are pleased to welcome Sean to our CMG Orlando family,” said Paul Curran, CMG Orlando TV VP and General Manager. “Through out his entire career in broadcasting, especially at Cox Media Group, Sean has brought a deep understanding of station research, marketing strategy, and relentless execution to strengthen our brands in Atlanta and in Jacksonville. His sense of urgency and commitment to our internal colleagues and external clients will serve us well in his new role here in Orlando”.
Garcia comes to Orlando from CMG’s sister TV stations in Jacksonville, WFOX (FOX) and WJAX (CBS), where he has served as Promotions Manager since CMG purchased the stations in 2013. Prior to CMG Jacksonville, he worked for nine years in the Marketing and Promotions division in Atlanta at sister TV station WSB-TV (ABC) under the tutelage of Creative Services Director Steve Riley. A native of Utah, he earned his degree in Journalism from Utah State University in Logan.
“I’m honored to be joining an outstanding team here at WFTV and WRDQ,” said Garcia.“This is an exciting opportunity, and I look forward to working with the teams to strengthen Channel 9’s No. 1 position and tradition of excellence for our Central Florida viewers and advertisers.”
About Cox Media Group
Cox Media Group is an integrated broadcasting,publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 60 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group,please check us out online at www.coxmediagroup.com.