The Problem

Anthony’s, a 119-year-old, family-owned retailer, had been a traditional advertiser with The Post. Over time, the West Palm Beach-based company had noticed its traditional target demos aging beyond the brand. It was time to move into the digital, e-commerce space with a new website.
However, Anthony’s didn’t know where to begin.

The Process

After their annual managers meeting at The Post, our team conducted a discovery and brainstorming process. We determined that Anthony’s needed a strategy to increase brand awareness and continue growing business in its 13 Florida locations. The Post team conducted several client education sessions about their integrated capabilities and ways to move beyond traditional print media.

The Plan

Key to the plan was conducting a Branding Workshop. This set the foundation for an integrated brand marketing strategy that permeated every aspect of their business. Our team devised plans to build a new Anthony’s website, traditional media, updated store fronts and an email campaign.

THE PERFORMANCE

The newly designed website brought in 1,738 new email subscribers. Anthony’s also saw a lift in the number of unique visitors from 4,206 to 5,677 — a 35% increase. They are already reaping the benefits of their reimagined Anthony’s brand!

I am getting positive feedback from all our store managers about the new look of the ads and eblasts, they are loving it and that is great news! I am thrilled.

Judy Pollis-Pait, Anthony’s Stores’ Manager and buyer for 13 years.