Sasha ‘The Diva’ Moves to Mid-Days on WALR

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ATLANTA – July 10, 2013 – Cox Media Group (CMG) Atlanta has named Sasha the Diva as mid-day host on WALR-FM, effective today.  

“Sasha the Diva has built a reputation in Atlanta for her celebrity interviews, her fierce sense of fashion and her tireless commitment to the community,” said Tony Kidd, VP of Programming for CMG Atlanta Radio. “She has a fearless approach to life that captivates Atlanta listeners, and we look forward to seeing Sasha the Diva reach an even wider audience in this new role.”

Prior to joining WALR in 2002, she hosted “Midday with Sasha” on Magic 95.9 in Baltimore. Listeners also caught a glimpse of this radio icon in films such as “The Gospel” and Tyler Perry’s “Daddy’s Little Girls.” 

“Sasha knows her listeners and understands what it takes to compete for the mid-day audience,” Kidd added. “We are building momentum at WALR, and Sasha will help us expand WALR’s reach.”

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps.  Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings.  The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.  CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com