SEC Country Announces New App and Two-Year Partnership with Texas Pete



Tuesday, August 30, 2016 — SECCountry.com, a CMG Vertical brand, announced the September release of an app that features up-to-the-minute college football scores, courtesy of advertising partner Texas Pete® Original Hot Sauce. The free app will be available in Apple and Android app stores. Since its September 2015 launch, CMG’s website covering the Southeastern Conference® has reached an average of 20 million monthly page views during college football season.

“Fans already have embraced the site, and we look forward to providing an even richer experience with the new app,” said Verticals Publisher Amy Glennon. “The partnership with Texas Pete further positions SEC Country to be the ultimate resource for the best news and information.” 

CMG Newspapers entered the verticals niche space with the debut of DawgNation in August 2015. It immediately attracted an audience that craved news about University of Georgia sports teams. SEC Country soon followed, with strong social engagement and page views, leading to the two-year partnership with Texas Pete. For this season, CMG also launched Land of 10, targeting Big 10 conference fans. 

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