Skyword Raises $6 Million From Cox Media Group

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BOSTON, MA, Dec. 19, 2011 Skyword (http://www.skyword.com), the leading content production platform, today announced it has closed a $6 million round of financing with Cox Media Group, an integrated broadcasting, publishing, direct marketing and digital media company, as the sole investor. The funds will be invested to expand the Skyword platform to address new markets, and grow Skyword’s sales, marketing and client services functions. Progress Partners advised Skyword on this transaction.

 

In addition to this investment from Cox Media Group, a representative from Cox will soon join the Skyword Board of Directors. Skyword’s Board of Directors is composed of Jim Manzi, former CEO of Lotus Development Corporation and current chairman of Thermo Fisher, Former Senator Bill Bradley, currently of Allen & Company, Bill Kling, founder and President Emeritus of American Public Media Group, and Tom Gerace, founder and CEO of Skyword.

 

“Cox is very excited to be investing in Skyword. Our hope is that our long history and their entrepreneurial spirit will make for a great combination and we will both learn more about this rapidly evolving market,” said Alex Taylor, EVP of Cox Media Group. “Skyword’s unique digital content platform allows brands and media companies to not only reach their customers directly with quality content, but to also interact with them like never before. Most importantly, their leadership team is passionate and impressive, and I know they will make a big impact on their customers.”

 

The Skyword platform manages the process of creating content designed for a search and social driven world. The platform is designed to decrease the cost of quality content creation and maximize its audience reach. Leading brands, agencies and media companies such as Ology, Everyday Health, education.com and ImpreMedia use the Skyword platform to create thousands of pieces of content each month.

 

“Brands are becoming publishers at an increasing rate, with many making moves into the digital publishing space for the first time. The investment from Cox Media Group positions Skyword to capitalize on the continued growth of the $41B content marketing space, while further enhancing our ability to deliver strong results to our customers while they create exceptional content for theirs.” said Tom Gerace, CEO and Founder of Skyword.

 

For more information, visit http://www.skyword.com

About Skyword

Skyword is the leading content production platform. Skyword’s content production platform enables brands and media companies to acquire and engage customers by efficiently producing quality, brand-aligned content optimized for search and the social web. Content is essential for reaching and engaging customers, but the creation process is messy, chaotic and immeasurable. Skyword’s platform makes it easy to produce, optimize, and promote content at any scale. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures and American Public Media Group. For more information, visit http://www.skyword.com.

 

About Cox Media Group
Cox Media Group, Inc. is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 85 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.  Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.   For more information about Cox Media Group, please check us out online at www.coxmediagroup.com. 

 

About Progress Partners

Progress Partners is a Boston- and New York-based finance and M&A advisory firm that works with owners and management of emerging growth companies to identify, build and realize business value. Visit www.progresspartners.com.