TAMPA – Jan. 18, 2013 – For the first time in radio history, a radio station is giving its listeners total control of the music. Beginning today at 5 p.m., Cox Media Group (CMG) Tampa’s radio station 97X (WSUN-FM 97.1) will give Tampa Bay listeners the musical reigns.
The station has a 12-year history of creating new and innovative ways for listeners to interact with alternative rock music. Now, armed with a refreshed brand identity, amped up social media plan and now listener driven music, 97X is committed more than ever to bring listeners a unique experience and changing the way consumers use radio.
“The way we communicate has been reinvented in front of our eyes with social media,” said Michael Sharkey, Program Director. “And today we are injecting that experience into radio and giving our radio station to the listeners.”
Listeners choose a song they want to hear from an expanded playlist of over 1,800 songs and vote on the 97X app or website. The new expanded playlist covers 30 years of rock music with deeper cuts from albums and artists not typically heard on the station before.
The station will also leverage social media with the new music voting feature to keep listeners connected to the station. The app has unique features such as Open Mic where listeners can record and upload a song introduction. The listener receives a text notification to let them know when their song introduction will air, which they can then share with their social networks.
“97X already has the most engaged and passionate music lovers in Tampa Bay,” said Keith Lawless, CMG Vice President & Market Manager. “The new 97X now allows them to control every song that plays on their favorite radio station. The complete control and mobile app features will give listeners in Tampa Bay a local radio experience like no other radio station in the world.”
The first song chosen by the listeners will be played at 5 p.m. today on 97X (97.1fm WSUN). Follow 97X on Facebook (facebook.com/97Xtampabay) and on Twitter @97Xonair. Search “97X” in the iTunes store and Android Marketplace for the free app download. www.97xonline.com
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America’s leading direct marketing companies. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.