ATLANTA – April 9, 2012 – The Atlanta Journal-Constitution (AJC) has named Mark Medici as its new VP of Audience, effective April 17. Previously VP of Audience and Digital Strategy at Cox Media Group’s (CMG) Austin American-Statesman, Medici will now oversee all aspects of print and digital audience development, as well as digital audience strategy, for the AJC.
In this role, Medici specifically will help expand product offerings, grow revenue and find creative ways to meet the ever-changing needs of print and digital customers. In addition, he will continue to work on CMG newspapers’ paid content initiative and will serve as group lead for the other newspapers – Austin American-Statesman, Dayton Daily News, and The Palm Beach Post – as they redefine subscriber value, content publishing and their bundled and digital strategies.
“Mark’s experience in, and passion for, serving both print and digital audiences make him an ideal choice for this role,” said AJC Publisher Amy Glennon. “He brings a unique blend of technical and operational expertise backed by a drive to make things happen. We are very pleased to have him.”
At the Statesman, Mark recently completed a reorganization of the marketing department and parts of the circulation department, creating a new Audience department. The reorganization positions the Statesman for success in the digital content publishing and brand marketing arena. Additionally, he played a key role in redefining the Statesman’s Community Newspaper strategy.
Before joining the Statesman in December 2011, Medici worked at The Dallas Morning News and The Oregonian. In Dallas, Medici and his team successfully launched The Dallas Morning News “Subscriber Content” initiative. His team was also instrumental in helping Dallas become the first metro newspaper to bundle all print and digital offerings for their paid subscribers in 2010. At The Oregonian, At The Oregonian, Mark spent nearly 10 years in various sales and circulation roles.
Medici is a graduate of The University of Washington in Seattle and is a 2011 fellow of the Punch Sulzberger Program at Columbia University. Mark also sits on the Newspaper Association of America’s NAA/ABC (Audit Bureau of Circulations) liaison committee.
About The Atlanta Journal-Constitution
The Atlanta Journal-Constitution is the leading source – both in print and online – of news, information and advertising for metropolitan Atlanta, reaching a total print and online audience of nearly 2 million people each week. Every month, nearly 3.8 million unique visitors access the newspaper’s websites, including ajc.com and accessAtlanta.com. The Atlanta Journal-Constitution is part of Cox Media Group, a publishing, digital media and broadcasting subsidiary of Atlanta-based Cox Enterprises.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America’s leading direct marketing companies. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.