ATLANTA – Dec. 11, 2013 – Cox Media Group (CMG) has named Tim Clarke as its new Director of Digital Audience for Radio, effective immediately. In this role, Clarke will be the liaison between CMG’s radio and digital divisions to help drive the digital brand strategy and product development for growing audience and engagement at all CMG’s radio stations.
“We have some of the more cutting edge efforts in the digital space, and it is exciting to be able to dedicate one of our best talents to that effort,” said Kim Guthrie, Executive VP of Radio. “We are evolving our super brands into the digital future, and Tim will play an instrumental role in that overall success.”
“Tim is superb at reading our audiences and understanding what new digital technology can accomplish those needs,” said Steve Smith, CMG’s VP of Radio Programming. I am so excited about having Tim on board in this critical new role with CMG.”
Prior to his new role, Clarke was Program Director for HOT 101.5 and Director of Social Media for all six CMG Tampa stations. While in Tampa, Clarke helped launch HOT 101.5 in 2011, and the station has been a consistent top ratings and revenue player in the market since inception. Other career highlights include program Director at WAPE Jacksonville, FL, and Music Director at WBLI Long Island.
“The digital future for CMG’s super brands is extremely bright and filled with tons of opportunity to engage our audiences in even deeper, more personalized and more meaningful ways,” said Clarke. “I’m looking forward to working with our teams to serve our users on these growing platforms.”
As part of its focus on digital, this summer CMG launched new online apps in partnership with LDR Interactive (www.LDRinteractive.com) to extend its 33 music radio brands to listeners no matter where they are or what they are doing.
CMG Tampa will begin the search immediately for Clarke’s successor as the next Program Director for Hot 101.5. The successful candidate will build upon the great brand in one of America’s most highly-competitive CHR markets. Those interested should send resumes to 1015.Lawless@coxinc.com.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.