Valpak Announces Plans to Hire 100 Veterans by 2013


LARGO, FL — March 28, 2012 — Valpak, a leader in local print and digital coupons, announced today its commitment to hire 100 veterans by the end of 2013. With the recent passing of the VOW to Hire Veterans Act, a national bill to encourage businesses to hire military veterans, Valpak plans to recruit veterans to join its sales team. According to recent studies, military candidates interested in sales have advantages over non-military when it comes to key sales traits including cordial communication style, competitive approach and accountability for core business results.

“With more than 40,000 troops expected to return from Iraq, joining another 2.3 million veterans of Iraq and Afghanistan*, employing the veteran community is a top priority for Valpak,” said Rick McElwain, vice president of network sales development at Valpak. “Veterans possess key traits and high-skill levels beneficial to any employer, and we look forward to welcoming our returning heroes to join our sales team”, said McElwain.

According to a recent study, military candidates interested in sales actually have advantages over non-military when it comes to key sales traits.

  • 66% vs. 50%: Cordial communication style
  • 59% vs. 43%: Competitive approach
  • 69% vs. 55%: Accountability for core business results
  • 65% vs. 52%: Focus on near-term results through incremental gains

In addition to recruiting veterans for its sales team, Valpak has committed to supporting veterans through involvement in the International Franchise Association’s (IFA) VetFran program and will waive start-up fees, making it easier for veterans to start their franchise business. This saving is estimated at approximately $32,500.

With almost 170 franchises throughout North America, Valpak can offer veterans a proven track record as a trusted franchisor, a suite of print and digital products and support structure to foster franchisee success. A leader in cooperative direct mail, Valpak mails more than 20 billion coupons to more than 40 million households per month. In addition to its flagship blue envelope coupon mailer, the brand provides its business customers an impressive portfolio of digital products, including Valpak Deals®, Smartphone apps, QR Codes, print-at-home Internet coupons and SMS/text messaging to reach consumers at home and on-the-go.

For more information on Valpak, please visit

*According to IAVA (Iraq and Afghanistan Veterans of America.

About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With more than 170 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with®, an online site for local savings, which has nearly 70 million offer views each month, as well as mobile phones, including apps for most smartphones. For more information, please contact 1-800-676-6878.

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America¿s leading direct marketing companies.   With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.   CMG operates in more than 30media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners.  For more information about Cox Media Group, please check us out online at