Valpak® Local Coupons Now Add Strength to Crowd-Sourced SnipSnap App


LARGO, FL – Nov. 5, 2013Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, announces its local coupons will now be available directly on the app, SnipSnap.

SnipSnap, launched in 2012, is coupon startup solving the problem of people forgetting their paper coupons at home. It allows users to photograph and digitize the print coupons they receive in the mail, giving access to the “largest database of crowd-sourced coupons available.”

According to the Philadelphia Inquirer Mobile Coupon Study (April 2012), 84% of consumers routinely leave coupons at home. “If you’ve ever left a 20%-off coupon on the fridge, you know the pain,’ said Snip Snap Founder and CEO Ted Mann.  

At the same time, Valpak has the strength of more than 30,000 local advertisers at any given time, which are also distributed and located on the Valpak app for iPhone, iPad and Android.

“Valpak has always been known for its local neighborhood offers, and the addition of the sheer force of thousands of great deals will add extra benefits for consumers,” said Michael Vivio, president of Cox Target Media, provider of Valpak.

SnipSnap has grown to almost 2 million users, who have snipped more than 30 million coupons on iPhone and Android app. In addition to allowing users to snip and redeem their own coupons, SnipSnap also works with national retailers such as Bed Bath & Beyond, Toys R Us and Party City to distribute featured coupons to its users. 

“We’re thrilled to be partnering with Valpak,” said Mann. “While SnipSnap has always supported the ability to save local coupons, this partnership makes it possible for consumers to also discover thousands of local deals from Valpak without having to ever load up the camera.”

“Valpak is one of the most advanced, forward-thinking publishers in the coupon industry,” said Mann, “And we’re only just now beginning to scratch the surface of what we do together — both in local, and with mobile coupons in general.” 

Once snipped (or saved), a user can redeem the coupon directly from the SnipSnap app and display a QR code or promo code in order to redeem at a Valpak merchant.

Some great features to the SnipSnap app include in-store reminders, expiration date alerts and follow friends (connect and share coupons with friends, family and “couponistas.”  The app works at most retailers and restaurants; however it is not yet support for manufacturers’ coupons.

The app also has a Save to Wallet widget which allows users to save to either Apple Passbook or Google Wallet.

About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through and, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps.  Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and, a leading online source for savings.  The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.  CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners.  For more information about Cox Media Group, please check us out online at