Friday, June 02, 2017 — Cox Media Group’s Rare Country has tapped veteran music journalist Phyllis Stark as its Senior Content Editor, responsible for leading Rare Country’s editorial team in Nashville. In this newly created position, Stark will direct editorial strategy and shape original content for RareCountry.com, contributing across all Rare Country platforms. Effective today, Stark can be reached at Phyllis@rare.us.
In addition to her role at Rare Country, Stark will continue to write her weekly “Stark Report” column for Billboard Country Update. She has authored the column, also published on Billboard.biz, since 2013. Prior to that, she served as Billboard’s Nashville bureau chief and senior editor.
Laurissa Phillips, General Manager of Rare Country stated: “Phyllis Stark is one of the most esteemed journalists in country music and we’re thrilled to welcome her to the Rare Country family. As our brand continues to evolve, her experience and industry insight will continue to strengthen our position within the digital media landscape and allow us to expand our original content and partnership opportunities.”
Stark stated: “In just a short time, Rare Country has impressively emerged as a leader among the digital news sites catering directly to country music fans. Like those fans, I have a passion for the music, the artists and the stories that make this format so special. I look forward to delivering unique, relevant and credible content to those fans alongside the incredibly talented and well-credentialed team of journalists Laurissa has already assembled.”
Phyllis Stark is a Nashville-based entertainment journalist who has been reporting extensively on country music and the Nashville music industry for more than two decades. In addition to her role with Billboard, Stark most recently was a contributing editor for the Country Music Association’s Close Up magazine. Her past experience includes stints as Executive Producer of National Content for the E.W. Scripps Company, Nashville music correspondent and daily blogger for Microsoft’s MSN.com and weekly columnist for Music Row publications. As a freelance writer, her work has appeared regularly in numerous other publications and sites.
Since its inception in 2015, Rare Country has emerged as the digital leader in country fan engagement, with RareCountry.com drawing more monthly unique visitors than any other country-oriented site. The brand’s “Fans First” mentality guides its coverage of everything the country music fan is passionate about. Visit RareCountry.com and follow Rare Country on Facebook and Twitter; and subscribe to Rare Country on YouTube.