WFTV Names Matt Parcell News Director


ORLANDO – Aug. 13, 2012 – WFTV Vice President and General Manager, Shawn Bartelt announced today that Matt Parcell will be taking over for his mentor Bob Jordan as News Director for Eyewitness News.  Matt has served as Managing Editor for Eyewitness News for the past four years overseeing the day to day operation and as the chief editorial and content manager as well as managing the station’s digital products.  Prior to that, he managed the station’s award winning Special Projects department which includes Todd Ulrich and his Action 9 reports and the 9 Investigates team.  

“Matt has proven himself to be a dynamic leader and has always been an integral part of the incredible team that produces eight hours of news each day under the Eyewitness News brand,” commented Shawn Bartelt.   “Matt has prepared for this opportunity and we are confident that he is ready for the challenges of the high profile position.”

Jordan was named News Director of KIRO Eyewitness News in Seattle, also a Cox Media Group property, last month.  Matt will take over the duties immediately and a search for his successor has already started. 

Matt has worn many hats in his nearly thirty year news career including Executive Producer, Managing Editor and News Director.  He has been with WFTV since 1997. He has been honored with numerous awards over his career including Emmys, Telly Awards, and the South Carolina SPJ/SDX Reporter of the Year award as well as many AP reporting and producing awards.

“It’s not often you get handed the keys to a high performance machine such as the Eyewitness News newsroom,” commented Matt. “We have a fantastic team of dedicated journalists, and I couldn’t be more proud or more humbled to be entrusted to lead this operation.”

Matt graduated from the University of Texas and is a proud Longhorn.  He and his wife, Jennifer have three children and rarely leave Florida, even when on vacation. 

About Cox Media Group 
Cox Media Group  is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America’s leading direct marketing companies.   With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.   CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners.  For more information about Cox Media Group, please check us out online at